Category Archives: Content Strategy

Writing for the Distracted

The novelist is distracted; he writes for someone and that someone is sure to be distracted.1

Saul Bellow wrote this line nearly 60 years ago and I can’t stop reading it. Distraction. Every day I see a new article about how we are distracted by the Internet, by TV on demand, by our constantly beckoning smartphones and smart devices. I’m guilty of this and I hazard a guess that you are too.

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